An advertisment featuring Paris Hilton has sparked controversy in Brazil - a government official for women's affairs is calling for the commercial to be removed due to its sexist undertones.

In the commercial, the socialite can be seen sexually rubbing a can of Devassa beer on herself in an office building as passers-by stare at her antics.

However, despite being fully clothed throughout the ad, officials at Brazil's Women's Secretariat reveal authorities have received several complaints about the "sensual nature" of the campaign.

A representative tells the Associated Press, "It's an ad that devalues women - in particular, blonde women. The problem with the ad isn't a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."

 Three separate investigations have been launched by Brazil's advertising watchdog to decide whether the commercial should be banned.

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