Beyonce Heats Up With Her Own Perfume
The Irreplaceable hit-maker insisted on being heavily involved in the project from its inception and even held her own testing sessions with fans, so she could hear their feedback.
She tells WWD.com, "I'm so happy with it. I've been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, that's me. When I commit to something, I do it 100 per cent, and I've never had (creative control over a fragrance) until this project. I was on tour for a year, and I have meet-and-greets with fans. I've never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'"
Beyonce reveals she got the inspiration for the perfume's name and the packaging's color scheme from her stage shows: "A lot of my performances have had fire involved, so we thought 'Heat'. Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like its on fire."
Beyonce Heat will arrive in stores in February, 2010.
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