Julia Roberts has been named the new face of cosmetics firm Lancome. The "Pretty Woman" star will be the 2010 "ambassadress" for the company.

Announcing the news on Friday, Lancome president Youcef Nabi said, "By her remarkable personality and career, Julia Roberts is an emblematic woman of her time. Her exceptional talent, her radiance and her strong commitments, perfectly echo Lancome’s values.

"We are convinced she will embody the brand in the most sublime way possible."

Image © Janet Mayer / PR Photos

(This news article provided by World Entertainment News Network)