Rapper Ludacris is entering the world of celebrity fragrances by launching his own cologne.

The Area Codes hit-maker, real name Christopher Bridges, has teamed up with U.S. body spray firm Tag for its Signature Scents range.

He says, "They approached us saying that there was an opportunity where I could design a can and endorse a fragrance... It's something that is uncharted territory for me so I was definitely interested."

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(This news article provided by World Entertainment News Network)