Jessica Simpson's new TV show "The Price Of Beauty" is a costly affair - she is spending $25,000 an episode to ensure she looks good in front of the camera.

The star is set to jet around the world for the new VH1 project, which will examine different beauty regimes in a variety of cultures.

But TV bosses have been forced to get to grips with the real price of Simpson's beauty - a staggering $25,000 is spent on a hair and make-up team for the singer, according to New York gossip column PageSix.

A source tells the publication, "To get her camera-ready each episode will cost $25,000. She insists on using her own hair, makeup and fashion stylists, who are more expensive than J.Lo's."

A representative adds, "A budget was approved when the deal was made. All parties were satisfied."

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