Rap mogul Sean 'Diddy' Combs has launched an online competition to find the new face of his fashion line Sean John. The star is giving wannabe male models until Friday to post their pictures on his website, where visitors can vote for their favorite contender.

Combs announced the contest on his Twitter.com blog on Thursday, writing, "Attention all aspiring male models!! I am looking for the new face of Sean John."

The winner will launch Sean John's forthcoming Fall/Winter 2009 range.

(This news article provided by World Entertainment News Network)