Sony Music Entertainment is giving Mariah Carey
fans the opportunity to sing their own version of a Mariah ballad and send it to their friends and family in the form of a Valentine's Day ecard.
Started on February 2, fans can go to www.MyMariahBallad.com
to create a special Valentine's Day card with a personal recorded message. Using one of Mariah's hit ballads "Dreamlover," "Vision of Love," or "Hero" fans can then sing the ballad themselves or use the original version sung by Mariah. The ballad along with a personal message is then embedded into an animated e-card which can be sent virally to friends and family in time for Valentine's Day.
Sony's Commercial Music Group created a similar interactive e-card to celebrate the release of the "Elvis Duets" CD. The site, www.SingWithTheKing.com
, which allowed fans to sing a Christmas duet with Elvis
, had over 200K visitors in December and over 40 thousand people recorded their own duet to send virally.
Mariah Carey's recent CD release The Ballads
features 18 chart-topping hits including nine #1 fan favorites like: 'Hero,' 'Vision Of Love,' 'One Sweet Day (Mariah Carey & Boyz II Men
)' and 'Dreamlover.'
Mariah Carey has sold over 200 million albums worldwide. She made her recording debut in 1990 with Columbia records, becoming the first recording artist to have her first five singles top the U.S. Billboard Hot 100 chart.
My Mariah Ballad
Official Mariah Carey Web Site
Mariah Carey The Ballads Web Site
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