Rap superstar Kanye West is reinventing himself - he wants to be known as Martin Louis The King, Jr. The Gold Digger star has long been a fan of designer Louis Vuitton, and now wants to incorporate his love of the French fashion house with a tribute to iconic U.S. civil rights leader Martin Luther King Jr..

West debuted his red Louis Vuitton sneaker design earlier this month at Paris Fashion Week, and he admits the pride and emotion he felt when the models stepped out onto the catwalk in his sports shoes has prompted him to initiate a name change.

In a video posted on his blog after his runway debut, he says, "Oh, hey world. As you can see, I'm in Paris, chilling - due to the transactions (events) early this week, I have some very grim news. I know I've been called the Louis Vuitton Don... I've been called a lot of names... Due to what happened, when the red shoes hit the runway, I was forced to change my name to Martin Louis The King, Jr. Address me as such."



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(This news article provided by World Entertainment News Network)