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Daddy Yankee Launches Scent

October 22nd, 2008 9:47am EDT  Post a comment    Read 5 comments   Add to My News

Scent LauncherReggaeton star Daddy Yankee is launching his own cologne for men.

The Grammy Award winner is giving fans the chance to smell just like him, by designing a scent for the Falic Fashion Group.

A spokesperson says, "For us, it was a very clear project. We know who his fans are and we know our target audience."



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(This news article provided by World Entertainment News Network)


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