Former Spice Girl Melanie Brown asks for a boob job from Sir Richard Branson in a new cartoon advertisement for Virgin Media.

The Yorkshire-born singer, known as Mel B in her girl power heyday, is seen in the saucy animation dressed in her trademark leopard print catsuit. Her character visits a German plastic surgeon and tells him she wants make a "big impression in Hollywood" while gesturing to her chest.

And after 'prescribing' Virgin's Movies on Demand service to help her "stand out from ze udders", the surgeon is revealed to be Virgin boss Branson.

After seeing the advert, cheekily titled 'Melony Brown', the singer said: "I'm over the moon with my animated alter ego and the advert really made me giggle! It's definitely fresh and original and I'm going to make sure all my friends and family go to the cinema to see it."

The commercial, masterminded by So! Animation, will hit British cinema screens from September 12.