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Platinum Selling R&B Artist Avant Joins Capitol Records

August 13th, 2008 6:30pm EDT
AvantSeven years into a gold-and-platinum-honored career, top R&B singer/songwriter/producer Avant is joining the Capitol Records roster of urban chart-topping artists. His first Capitol Records album will be released on October 28th, 2008.

Fresh off a live appearance at the Essence Music Festival in New Orleans, the artist says he chose to title his first Capitol Records album with his own name, Avant, to acknowledge his established track record, as well as the sense of creative accomplishment and ownership that marks the project overall: "I've proved my point. (The album) reflects who I am. I think one of the reasons I've been able to enjoy the kind of longevity I've had, is that I write songs that are about real-life situations."

Accordingly, the album's kick-off single, arrived at urban radio on August 4th, is the probing, emotive and sophisticated "When It Hurts," an impassioned and irresistible plea about the true meaning of unconditional love, produced by the Anonymous Entertainment team of Eric Dawkins and Tony Dixon (Fantasia).

Album track collaborators on the album Avant include such hit-making peers as Trackmasters, The Architects, and DJ Smurf aka Collipark (Missy Elliott). Snoop Dogg makes a step-out appearance on the track "Attention," and other album highlights are to include the seductive "Break Ya Back," "Perfect Gentleman," co-starring Capitol label mate Alfamega, (from T.I.'s Grand Hustle camp), and a re-interpretation of the Christopher Cross pop standard, "Sailing."

Avant has three RIAA gold album certifications, including the No. 6 album Ecstasy (MCA 2002), and one- platinum, for My Thoughts (MCA, 2000). His Top 5 R&B/Hip-Hop hits include the No. 1 "Separated," and the No. 4 smash revival of Rene and Angela's Quiet Storm classic "My First Love" with Keke Wyatt, and 2003's No. 3 "Read Your Mind," with Snoop Dogg.

More Avant:
-Ringtones
-Discography/Reviews

Click the pics for Avant's gallery: