Daytime soaps are in again, according to "Sopranos" star Vincent Pastore, Spice Girl Mel B. and a host of other celebrities. ABC Daytime and SoapNet have been tapping celebrities to promote the daytime dramas. The shows "All My Children," "One Life To Live" and "General Hospital" are offered collectively five times a day on ABC and SoapNet.

In the new ads Pastore chimes in about the use of "mob power" on "General Hospital," country singer Billy Currington promotes the romances on the same series, Mel B talks about "All My Children's" frenemies, and champion free skier Kristi Leskinen touts the young cast of characters on "General Hospital."

Although these celebrities traditionally have very little to do with soap operas, that's part of the plan. The spots are meant to surprise would-be viewers and get them to tune in.

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