On Cartier's third annual Loveday, June 19th, 2008, Cartier celebrated the launch of a new bracelet and announcing a new Lovecharity group of ambassadors, eight musicians that have expressed their love in many meaningful ways and have shown an exceptional commitment towards a charitable cause.
, Good Charlotte
, Hilary Duff
, Emmy Rossum
, and Ashanti
will each represent a charity and corresponding bracelet for the initiative. In addition, they have contributed their favorite love song to the Cartier Love Charity Playlist which will be available for free download at http://www.love.cartier.com
starting June 19th.
The songs each iconic musician has chosen for the Cartier Charity Playlist are:
Janet Jackson - "LUV"
Fergie - "Big Girls Don't Cry"
Good Charlotte - " Where Would We Be Now"
Eve - "Gangsta Lovin"
Common - "Love is"
Hillary Duff - "With Love"
Emmy Rossum - " Stay"
Ashanti - "The Way That I Love You"
In addition, $200 from the sale of each Lovecharity bracelet will go to the corresponding charity of their choice:
Janet Jackson for Ovarian Cancer National Alliance - gunmetal bracelet
Fergie for The Peapod Foundation - orange bracelet
Good Charlotte for The Richie-Madden Children's Foundation - deep jade green bracelet
Eve for Women In Transition - peach bracelet
Common for Common Ground Foundation - khaki bracelet
Hilary Duff for Blessings in a Backpack - deep plum bracelet
Emmy Rossum for Susan G. Komen for the Cure - pink bracelet
Ashanti for Boys & Girls Clubs of America - royal blue bracelet
Since the Cartier Love bracelet was introduced more than 30 years ago, it has become one of the most coveted jewelry designs in the world and the ultimate symbol of love. Over the past two years, Cartier donated more than $2.24 million to sixteen global charities from the sales of its Lovecharity bracelet, and due to the enormous success, this year Cartier will celebrate Loveday with a new Lovecharity bracelet. The company aims to exceed last year's donations as a number of new music ambassadors join the endeavor. "Cartier is thrilled to have the support of such inspirational celebrities that have joined together to raise awareness for important charitable causes," said Frédéric de Narp, President and CEO of Cartier North America. "This year Cartier is launching a new Lovecharity bracelet to commemorate the arts as a part of our philanthropic mission."
The new Lovecharity bracelet features interlocking miniature Love bracelets in 18K white gold and 18K rose gold; both bracelets are graced with the word Love and set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. The Lovecharity bracelet is available for $995 at Cartier boutiques nationwide with $200 per bracelet benefiting its corresponding charity. On Loveday, June 19th, 10% of all sales from the entire Love collection will benefit the partnered organizations. The Loveday celebration includes Grammy Award winning artist and Lovecharity ambassador Rihanna alongside Frédéric de Narp hosting the lighting of the landmark Empire State building in festive Cartier red while guest DJs spin in Cartier boutiques in major U.S. cities including Atlanta, Bal Harbour, Beverly Hills, Chicago, New York, and San Francisco.
In addition, all ambassadors who participated in the Lovecharity initiative since the inception of the program in 2006 will continue their involvement, with their bracelets available for purchase (complete list available upon request). The Cartier Lovecharity bracelets, as well as additional new Love designs, will be available in Cartier's 34 boutiques in June across the U.S. and Canada.
For more information, please visit http://www.love.cartier.com
or call 1.800.CARTIER
-Janet Jackson Pictures
-Hilary Duff Pictures