The Incredible Hulk star Edward Norton has denied reports of a rift with the director and studio behind the new comic book movie, after he failed to take part in promotional duties for the film.

Norton has been plagued by rumors of bust-ups with filmmaker Louis Leterrier and Marvel Entertainment, but he insists disagreements are all part of the creative process. But as the film prepares to hit movie theaters on Friday, the actor is a notable absence from the talk show circuit, leaving TV appearances to co-star Liv Tyler.

However, the actor's representative insists there is nothing unusual about Norton turning down interviews - because he never gives them. His spokesperson tells the New York Daily News, "Edward never does that kind of thing - that's not him."

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Watch video from the movie premiere:
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(This news article provided by World Entertainment News Network)