New York City is officially in the dog house … the Milk-Bone Moments™ Dog House, that is. Milk-Bone® brand announced the celebration of its 100th Anniversary (that's 700 in dog years) by throwing an un-fur-getable celebration that's sure to have tails wagging.

The 480-square-foot Milk-Bone Moments™ Dog House, which is covered with more than 100,000 Milk-Bone® dog biscuits, features: autographed photos of celebrity dog lovers and their four-legged family members (from Paris Hilton and her dog Tinkerbell, to Amy Smart and her dog Oscar); an elaborate cake created by the Food Network's "Ace of Cakes"; a pet psychic to do "paw-readings"; doggy dancing demonstrations; and lots of Milk-Bone® dog snacks provided by the friendly "bark-tenders."

Starting at 11 a.m., Milk-Bone® brand will be hosting an exclusive media event at the Milk-Bone Moments™ Dog House. Ivanka Trump will be making a special appearance to share the moment with their precious pooches. In addition, the Milk-Bone® brand will present a $1 million donation in honor of its Milk-Bone Canine Heroes™ program, a longstanding national outreach program that provides canine assistance service dogs to individuals with physical disabilities, as well as police dogs for law enforcement agencies.

When is this happening? Wednesday, May 21, 2008
-11 a.m. - 1 p.m. - Media Event with Celebrity Appearances
-11:30 a.m. - 3 p.m. Dog House is Open to the Public

Where: Military Island in Times Square - New York, NY (Intersection of Broadway and 7th Avenue between 43rd and 44th)