The CW Network announced a fall launch date of September 1 and unveiled the schedule for its 2008-2009 season at a presentation and party for advertisers, affiliates and national media in the Tent at Lincoln Center.
On Monday, the network will continue the successful combination of Gossip Girl
and One Tree Hill
. "Gossip Girl" was the most buzz-worthy show of last season and had the highest concentration of female teens of any series on broadcast television. "Gossip Girl" will return to its 8:00-9:00 p.m. slot, followed by "One Tree Hill" from 9:00-10:00 p.m. "One Tree Hill's" loyal fan base is the second youngest on television, and the series continued to grow last season despite its time period move.
On Tuesday, "90210," the most eagerly anticipated series of the fall, will premiere in the 8:00-9:00 p.m. timeslot. A fresh interpretation of the iconic 1990's drama "Beverly Hills, 90210
," this spin-off features a dynamic cast of up-and-coming stars, familiar faces such as Lori Loughlin
") and Jessica Walter
"), and guest star Jennie Garth
, who will reprise her role from the original series. "90210" promises to deliver all the drama and excitement of the original series. In the 9:00-10:00 p.m. timeslot, the new series "Surviving The Filthy Rich" brings a distinctively witty note to the Tuesday lineup. Based on the best-selling book "How To Teach Filthy Rich Girls" by Zoe Dean, "Surviving The Filthy Rich" stars JoAnna Garcia
") as the live-in tutor to wild and wealthy teenage twin sisters in fabulous Palm Beach. "Surviving The Filthy Rich" makes the perfect companion piece for "90210."
On Wednesday, The CW's top-rated series America's Next Top Model
ranked first in its time period in adults and women 18-34 and was the sixth highest-rated show on television among female teens last season. "America's Next Top Model" returns in its successful 8:00-9:00 p.m. timeslot, followed by the new fashion reality show "Stylista." From the creators of "America's Next Top Model" and "Project Runway
," and starring Elle magazine's Fashion News Director, Anne Slowey, and Creative Director, Joe Zee, "Stylista" is "The Devil Wears Prada
" reinvented as a reality series. With tough weekly challenges, 11 hopeful fashion enthusiasts will vie for a coveted editorial job and great prizes. Together, "America's Next Top Model" and "Stylista" make up the fall's most fashionable night of television.
On Thursday, the heroic team of Smallville
will continue to offer viewers great special effects and gorgeous men. From 8:00-9:00 p.m., "Smallville" was The CW's most-watched and highest-rated scripted series in total viewers and adults 18-49 last season. In the 9:00-10:00 p.m. hour, "Supernatural" is The CW's third most-watched scripted program, despite the highly competitive timeslot.
Big changes are in store on Fridays when The CW will offer the only comedy option of the night with returning hits Everybody Hates Chris
and "The Game." The counter-programming theme continues in the 9:00-10:00 hour with an encore presentation of "America's Next Top Model."
As previously announced, The CW is partnering with Media Rights Capital to program the Sunday night primetime block. Details on the individual series will be released at a later date.
For Midseason, the critically acclaimed drama Reaper
will return for a second season with The Devil and his bounty hunter.
-CBS Announces New 2008-09 Primetime Schedule
-ABC Stresses Stability, Not Ingenuity, With 2008-09 Schedule
-NBC Takes A Chance With 2009-09 Schedule, Year-Round Programming