Executives at British cosmetics giant Rimmel have denied rumors they are replacing supermodel Kate Moss as the company's spokesmodel. Recent reports suggested Moss was set to make way for pop star Sophie Ellis-Bextor, amid fears Moss' constant presence in the U.K. tabloids reflected poorly on the brand.

But Rimmel bosses have no plans to fire the 34-year-old - who has represented the company in TV ads since 2001.

A spokesperson says, "Kate Moss is a worldwide inspiration and leader in fashion and beauty, and has been an iconic face for Rimmel London. I am thrilled we are continuing our professional partnership and that she will be an inspiration for the Rimmel consumer as our official ambassador."

A company spokesperson admits the firm plans to add additional models to work alongside Moss to broaden the firm's presence on a global scale, focusing on lucrative markets in Asia, South America and the Middle East.

The rep says, "Kate Moss is thrilled to be part of the Rimmel brand with a larger scope of models who reach a broader range of ethnic groups and age groups in new markets."

-Kate Moss Pictures

(This news article provided by World Entertainment News Network)