Sex And The City hunk Chris Noth has slammed the marketing experts at lingerie firm Victoria's Secret, claiming the company's models look "gaudy."

The actor, who plays romantic Mr. Big in the upcoming "Sex" movie after playing the role on TV, reveals he isn't a fan of the popular lingerie giant, insisting Victoria's Secret models look like they're trying too hard.

He tells WENN, "I'm not into Victoria's Secret so much. I find it over the top. I like subtlety and I like elegance. I think their things are gaudy and they are really trying too hard. If I could make a fashion statement, I think that Victoria's Secret looks to me like somebody who is putting on too much make-up. It's too gaudy, man.

"I mean, come on take it easy, you don't have to have a f**kin' bouquet of flowers on your underwear. Sorry Victoria's Secret; I hope they're not one of our sponsors!"

(This news article provided by World Entertainment News Network)