Jean (Gad Elmaleh), a shy young bartender, is mistaken for a millionaire by a beautiful, scheming opportunist named Irene (Audrey Tautou).

When Irene discovers his true identity, she abandons him, only to find that a love-struck Jean has no intention of letting her get away. Jean's comical attempts to gain her affections gradually evolve into setting himself up as a gigolo at a luxury hotel, until Irene finally starts to warm to her persistent, persuasive suitor.

Against the wildly atmospheric backdrop of the south of France, Pierre Salvadori (Apres Vous) directs this sexy and thoroughly charming romantic comedy, which is a fresh re-imagining of the cinema classic, Breakfast At Tiffany's.

Priceless opens in theaters on March 28th!