NBC and the Ford Motor Company will partner to get viewers rolling with the "Ford 'Knight Rider' Giveaway Sweepstakes," during the action adventure "Knight Rider
" movie of the week on Sunday, February 17 (9-11 p.m. ET) when viewers will have the chance to win one of four new boldly designed and high-tech Ford automobiles.
The grand-prize winner will receive a 2008 Ford Shelby GT 500 KR with a manufacturer's suggested retail price (MSRP) of $79,995. The first of this highly sought after performance car recently sold at a charity auction for $550,000. In addition, one first-prize recipient will get the keys to a Ford Edge Limited AWD (MSRP $32,070); a second-prize winner will drive away with a Ford Fusion V6 SEL AWD (MSRP $24,385), and a third-prize recipient will receive a Ford Focus SES Sedan (MSRP $16,375). The total (MSRP) estimated value for all four vehicles is approximately $152,825.
The "Ford 'Knight Rider' Giveaway Sweepstakes" begins at 8 p.m. (ET) on February 17 during an episode of "American Gladiators" (7-9 p.m. ET), continues with the movie's broadcast (9-11 p.m. ET) and concludes the next day, Monday, February 18. At four different, pre-determined intervals during the "Knight Rider" broadcast - approximately every 30 minutes - viewers will be invited to participate in the sweepstakes by answering a question pertaining to the movie by going online. Contestants will be directed to the website www.nbc.com/knightrider. A correct answer is not required for an entrant to make an entry into the sweepstakes. There is a limit of four entries per person for the entire sweepstakes period.
"Knight Rider" stars Justin Bruening, Deanna Russo, Sydney Tamiia Poitier and Bruce Davison. In addition, David Hasselhoff
-- who starred in the popular lead role as Michael Knight for four seasons during the original series -- returns as the same character in a special guest-star appearance.