Five-time Grammy Award winner Missy Elliott
has teamed up with longtime visual collaborator Dave Meyers to take the game beyond the next level and into a whole new dimension by creating the first ever 3D music video.
The video is for "Ching-A-Ling," a new song which, along with Elliott's "Shake Your Pom Pom," will appear on both the "Step Up 2 The Streets
– Original Motion Picture Soundtrack" (due out February 5th) as well as on Elliott's forthcoming 7th studio album (due out Spring 2008). "Step Up 2 The Streets – Original Motion Picture Soundtrack" is the musical companion to the upcoming Touchstone Pictures dance film of the same name. The film is slated to open in theaters nationwide on February 14th.
"This is truly historic," says director Dave Meyers. "People have talked about and tried to make it happen before, but no one has ever set out to purposefully create a 3D music video and then actually made it happen. Once again, Missy and I are happily and comfortably in uncharted territory!"
In addition to its groundbreaking 3D effects, "East meets East" as the dancers from the "Ching-A-Ling" video, dressed in colorful Harajuku street style, combine a hint of Indian influenced Bollywood-style movement with the logic-defying time-and-space warping stop motion dance style of the Woomin Crew from Japan. "You've gotta see these kids with your own eyes to believe it," says Elliott, who discovered Woomin while surfing the internet. "My inspiration comes from all over the world and this video really showcases that."
MTV will premiere the 3D version of the "Ching-A-Ling" video on Monday, February 4th live on MTV "TRL" at 3:30PM. BET will premiere a 2D version on 2/4 @ 6:30PM on "106th & Park," and the 3D version later that evening on the channel. In addition, MTV.com
will be airing both 3D & 2D versions of the video all day on 2/4. The glasses needed to view the 3D effects will be available via FYE stores nationwide, at select adidas stores, and via radio giveaways in various cities hosting Step Up 2 movie screenings. For more 3D glasses distribution locations, please visit www.missy-elliott.com
The radio response to "Ching-A-Ling" has been instantaneous and reactionary, and the song has garnered over 15 million in audience after just a few short weeks of airplay. The song was produced by The Arkiteks (4 Media Management/Relentless Management) & Lamb for Lamtrak Productions.
Elliott enjoyed a wide variety of successes in 2007: from writing and producing songs for Fantasia
and Keyshia Cole
, including Cole's Grammy-nominated "Let It Go;" to being paid tribute at VH-1's Hip Hop Honors and receiving the "Creative Visionary Award" at the 2nd Annual Black Girls Rock Awards Show at Lincoln Center; to remixing country with hip hop for the national television advertising campaign for Doritos Collisions.
Elliott is currently putting the finishing touches on her forthcoming 7th studio album, due out on Goldmind/Atlantic Records late Spring 2008.
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