Smooth-voiced soul star John Legend has signed on as the new face of liquor Baileys Irish Cream. The singer jumped at the chance to lend his image and sound to the popular cordial because he loved the idea of fans enjoying a glass while listening to his music.

He says, "They (Baileys) really like who I am as an artist and what I represent. They want my fans to be Baileys customers and I feel like they treat my fans in a mature, respectful way."

The drinks firm is currently sponsoring Legend's Homeschool tour.

-John Legend Pictures

(This news article provided by World Entertainment News Network)