Hip-hop mogul Sean 'Diddy' Combs is set for another name change - he wants to be known simply as Sean John.

The rapper, 38, has changed his stage moniker five times since starting out in the music industry in 1988, but the Come To Me hitmaker reveals he's ready for a new identity.

He says, "I have always evolved and taken a different name each time. It's nothing unusual where I come from. Right now I want to be Sean John because that's where I am."

Combs has previously been nicknamed Puff Daddy, Puff, Puffy, P. Diddy and Diddy.

- 'Sean John' Gallery

(This news article provided by World Entertainment News Network)