Power Of The Fans: How Enthusiasts Have Saved Their Favorite Shows
The campaign "Roswell it Hot, Hunger is Not" made over $28,000 for a world famine charity (series star Brendan Fehr's favorite charity). That wasn't the only campaign that saved the ratings-challenged WB series. "Roswell" fans sent in letters of support to the network along with bottles of Tabasco - that is what Max Evans (Jason Behr), Isbael Evans (Katherine Heigl) and Michael Guerin (Brendan Fehr) added to their food before they would eat it. The "Roswell Is Hot" campaign resulted in more than 6,000 bottles of Tabasco being delivered to the WB, and it was renewed for a second season. The network wound up canceling the series, but FOX picked it up for a third, final season.
No campaign can top the online "Nuts For Jericho" campaign. When it was announced that the series was being canceled, fans got together and sent 14 tons of nuts to CBS to try and save the show. In the first season finale, when the town of "Jericho" was told to surrender, Jake Green (Skeet Ulrich) said, "Nuts," and the screen went black. Fans went "nuts" because they wanted to see how the war turned out. After receiving all the nuts, CBS announced that the series would be back for an eight-episode second season to tie up loose ends. If the ratings for the show are respectable, "Jericho" may survive to see a third season.
"Veronica Mars" was a favorite among critics and fans, but the ratings weren't so kind. The series was in danger of not surviving the UPN/WB merger, so fans raised money and hired a pilot to fly a plane between the UPN and CW offices in California with the banner: "RENEW VERONICA MARS! CW 2006!" The show was renewed and made it onto the new CW lineup. Unfortunately, it was canceled after just three seasons.
When a show is in danger of being canceled, fans go into campaign overdrive to try and save it. However, this doesn't always work. Fans of "Everwood" raised thousands of dollars to put a large Ferris wheel near the CW offices in California in support of the series. In the fourth season finale, which wound up as the series finale, Amy Abbott (Emily VanCamp) put a Ferris wheel outside of Ephram's (Gregory Smith) apartment to show him how much she loves him. TV critics, fans and series regular Debra Mooney (Edna Harper) showed up. Mooney even read a letter to everyone that actress Vivien Cardone (Delia Brown) wrote. Even with the large turnout, the show was not picked up for a fifth season.
Worried about the future of shows such as "Bionic Woman," "K-Ville" or "Carpoolers?" Even though not all programs will get picked up because of a fan campaign, it's worth a shot. If you want your show to survive, the bigger the campaign the better. Don't let your favorite show go without a fight.
Story by Angie Rentmeester
Starpulse.com contributing writer
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