NBC's new dramedy "Lipstick Jungle," based on the best-selling novel by Candace Bushnell (who also wrote the book "Sex and the City") - and starring Brooke Shields, Kim Raver and Lindsay Price - will premiere on Thursday, February 7 (10-11 p.m. ET).

It's a jungle out there. Dress accordingly. This enticing new dramedy follows three high-powered friends as they weather the ups and downs of lives lived at the top of their game.

Nico (Raver), editor-in-chief of a hot fashion magazine, has her eye on becoming CEO. Movie exec Wendy (Shields) does everything she can to balance career and family. And free-spirited designer Victory (Price) longs to make her dreams come true, and maybe find Mr. Right along the way.

Armed with humor and strength, these three modern New York women support one another through the triumphs and tears that are all part of making it big in the Big Apple.