Many Watch 'Gossip Girl,' 'Top Model' & Other CW Shows On DVRs
Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 and 20% in adults 18-34, according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%) of any network in adults 18-49.
Gossip Girl, America's Next Top Model, Beauty and the Geek, Reaper, Smallville and Supernatural all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.
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