'Ayo: Live From Monte-Carlo' Featured As PBS Fund Raising Special During December
Public Television is known for having an audience that is the most educated in the United States as well as having a high level of acquisitive power. Beginning in December of 2007, The Ayo fund raising special will be offered to stations for "unlimited" releases in a one year period to encourage the highest exposure in all major markets In that period of time. Additionally it will be available to stations as a one-hour high definition special for national release on stations' designated Hi-Def channels.
Because PBS programming is "non commercial", sponsorship on this channel allows companies to be associated with public television's trusted brand. PBS is consistently rated the "most trusted" brand of any media company in the United States by average viewers. PBS consistently rates higher than any cable channel in viewership, with a prime time average of 1.7 (approx. 2 million viewers). Fundraising programming repeats significantly more than other types of programming on PBS, such that multiple repeats expose viewers to sponsor's messages and brand much more than single air network plays.
Pledge programming provides the most direct connection with precisely the most desirable audience. Most PBS stations will broadcast the program multiple times to reach their audience in various day parts (prime-time, weekend afternoon, etc.), effectively increasing the reach to major national network status.
The location of the special - the fabulous Monte-Carlo Sporting Club under the stars in Monaco - is one of the most spectacular indoor/outdoor venues in the world. The Ayo PBS pledge special will show the audience a romantic fairy tale of a princes performing in a Cinderella like setting.
The Ayo PBS pledge special is expected to reach a total USA audience of more than 20 million viewers. The special will in addition be broadcast around the world.
Ayo was born of a Nigerian father and a Romanian Gypsy mother. She was discovered in New York and was signed worldwide by Polydor France (Universal/Interscope in the U.S).
Ayo is a supremely talented artist. She broke through in Europe last summer with the hit single 'Down On My Knees', followed by her Platinum album 'Joyful', produced by Jay Newland (Norah Jones). She has since rapidly conquered such diverse markets as France, Italy, Germany, Poland, Argentina, Korea and Australia. 'Joyful' is being released in the UK this August and will be released in the U.S. and Japan on November 20.
Ayo is being compared to everyone from Sade to Stevie Wonder, to Carole King, Joni Mitchell, Joan Armatrading and even Otis Redding, but Ayo is Ayo. Her songs are very 'personal' and her audience hits all age categories evenly, from very young to mature.
When Ayo walks out on stage and smiles, the audience melts… She sold out the famous Paris Olympia 4 nights in a row (only limited by the availability of the theater!) this March and has just embarked on an ambitious worldwide tour, which will bring her to the States this fall, in anticipation of a full North American tour in the spring of 2008.
The artist and label will support the launch of the album and special with a full PR & advertising campaign in the USA. Ayo will in addition perform at the PBS station gathering in October in Palm Springs.
"Down On My Knees": Windows | Quicktime
"Help is Coming": Windows | Quicktime
(Streaming audio and/or video links may expire without notice)
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