Legendary rocker Bob Dylan is fronting a new U.S. TV advertising campaign for car manufacturer Cadillac. The upcoming commercial features Dylan, wearing a cowboy hat and shades, driving a 2008 Cadillac Escalade SUV across the Antelope Valley desert in California.

During the 30-second ad, Dylan says just one line: "What's life without taking a detour?"

The 30-second advertisement also plugs XM satellite radio, which comes with the luxury vehicle. Dylan is currently midway through presenting a second season of his weekly Theme Time Radio Hour show on the network.

Dylan has previously appeared in TV ads for iPod and lingerie giant Victoria's Secret.

-Bob Dylan Pictures

(This news article provided by World Entertainment News Network)