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Teens Say Zac Efron Is Hotter Than Johnny Depp, Shia LaBeouf

August 27th, 2007 4:27pm EDT  Post a comment    12 comments   Add to My News

Zac EfronZac Efron of High School Musical fame and this summer's theatrical Hairspray was the name most often mentioned when teens were asked "who is the hottest male movie star of the summer," followed by Johnny Depp, Orlando Bloom (both from Pirates of the Caribbean), Shia LaBeouf (Transformers), and Daniel Radcliffe (Harry Potter), in a new survey.

Hottest Male Movie Star Of The Summer:

Zac Efron, Hairspray
Johnny Depp, Pirates
Orlando Bloom, Pirates
Shia LaBeouf, Transformers
Daniel Radcliffe, Harry Potter

Johnny DeppHottest Female Movie Star of the Summer:

Jessica Alba, Fantastic Four
Jessica Biel, Chuck and Larry
Keira Knightley, Pirates
Megan Fox, Transformers
Emma Watson, Harry Potter

The survey also found that majority of teens see movies within the first two weeks. 27% say they usually go on opening weekend and an additional 44% go within the first two weeks. And teens find out about the latest movies by traditional means with 61% saying they get information from TV ads and 46% from in-theater trailers.

Shia LaBeoufEntertainment websites (15%), social networking sites (15%), video sharing sites (13%), and movie ticket sites (8%), all fall to the bottom of the information hierarchy. Buzz is also a source of information especially among friends and others in school. Buzz is also key to influencing movie going decisions for this group. 70% of teens say the fact that people are talking about a movie makes them want to see it in the theater. This exceeds the influence of trailers (68%), ads (65%), or reviews (48%).

Global consumer research and consulting firm OTX released new results from its Teen Topix study. The Teen Topix survey taps into the complex lives of the 13-17 year old set and is done in conjunction with eCRUSH, a leading PG-13 social networking site. 750 teens across the country were surveyed about their movie-going behavior and preferences.



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