Expanding its digital content offering, Discovery just launched ad-supported, full-length episodes of popular series and specials from across its stable of U.S. networks on its websites and VOD.
The initiative, which includes sneak peeks and day-after episodes, will initially feature Discovery Channel's Dirty Jobs
, TLC's LA Ink
and Animal Planet's Meerkat Manor
, with more programs to be added regularly.
Kicking off the initiative is the new season premiere of Animal Planet's "Meerkat Manor," which is available online at www.animalplanet.com. Free to consumers, new episodes of Discovery Channel viewer favorite "Dirty Jobs" and TLC's all-new series, "LA Ink," are available online at www.discovery.com and www.TLC.com respectively.
Discovery on Demand, Discovery's VOD service, also will make the series available to partnering distributors the day following their linear debuts. Each episode will be available online for up to four weeks. Following its online sneak peek premiere, additional episodes of season three of "Meerkat Manor" also will be available online the day following their TV premieres.
Discovery's online episodes will launch on a broadband player created by Move Networks, which offers the highest resolution online viewing experience currently available on the Internet. The ad-supported Discovery.com player lets users pause and move back and forth between episode chapters -- and ensures advertisers that their ads will be viewed.
-Win a "LA Ink" t-shirt
-Win a "Meerkat Manor" prize pack