Iconix Brand Group, Inc. announced today that "Desperate Housewives" star Teri Hatcher will appear in the fall marketing campaign for its luxury brand Badgley Mischka.

The campaign was shot by famed celebrity photographer, Ellen Von Unwerth and captures a radiant and gorgeous Teri in sexy and seductive poses that Von Unwerth is famous for. The print campaign will debut in September issues of elite fashion magazines such as Vogue, InStyle and Vanity Fair and extend online and outdoor.

Teri Hatcher's successful portrayal of Susan Mayer on the hit show "Desperate Housewives" has earned her numerous awards including her 2005 Golden Globe Award and a 2005 Emmy Award nomination.

The sexy and provocative campaign ranges from a day poolside in sexy swimwear to lounging around the house in revealing lingerie. The direction of the campaign is a first for the brand as it features other collections in addition to Couture. Designers Mark Badgley and James Mischka have expanded their brand to include: Badgley Mischka Couture, Platinum Eveningwear, Platinum Sportswear, Couture Evening and Day Handbags, Eyewear, Footwear, Cold Weather Accessories, Jewelry, Lingerie, Swimwear, Fur, Fragrance, Bridal and Bridesmaids.

Designers Mark Badgley and James Mischka commented, "Teri represents the Badgley Mischka woman. Not only is she an amazing actress and established author, but she is also a dedicated mother. Teri can wear Badgley Mischka to a red carpet event or she can put on a piece from our sportswear and handbag collection to run an errand. We are excited to bring glamour and old Hollywood style to women across the world with our new collections, and are ecstatic to be partnering with such a beautiful and amazing talent on the campaign."

The designers and Ms. Hatcher will collaborate on numerous launch initiatives over the next few months.

-Teri Hatcher Pictures