Former The Sopranos star Joseph R. Gannascoli is cashing in on his TV fame by marketing a new pool cue under his 'whacked' character's moniker.

Gannascoli's gay character Vito Spatafore was beaten to death with a billiard cue, and now the actor has teamed up with Rockwell Billiards to authorize the new "A Cue to Die For" line.

A spokesman for Rockwell says, "The cue is named A Cue to Die For following in Gannascoli's theme from his cookbook novel, A Meal to Die For, and the way he was killed."