HOLLYWOOD—Paramount Home Entertainment (PHE) is giving visitors to the virtual world of Second Life a chance to go for the gold in celebration of the August 28 debut of the $100+ million smash hit comedy Blades Of Glory on DVD, Blu-ray and HD DVD.

On August 24, PHE will kick off a week-long celebration with a DVD release party that will take place simultaneously in 12 skating rinks within Second Life. Visitors to the party will be able to don free virtual replicas of the outrageous costumes seen in the film, as well as ice skates that will allow avatars to perform signature Blades Of Glory moves on the ice in singles or pairs. Users who skate at all 12 rinks during the week of August 24-31 will be entered into a prize drawing in which the grand prize includes 10,000 Linden dollars, a gift certificate to a sporting goods store and a Blades Of Glory DVD. Second and third prizes will be 1,000 Linden dollars and a Blades Of Glory DVD.

Blades Of Glory stars Will Ferrell and Jon Heder as rival skaters forced to compete together as a pairs team in order to return to the ice. The sensational send-up of the world of professional figure skating also stars Will Arnett (Arrested Development), Amy Poehler (Shrek The Third), Jenna Fischer (The Office) and Craig T. Nelson (The Family Stone) and features appearances by real-life skating stars Scott Hamilton, Nancy Kerrigan, Dorothy Hamill, Brian Boitano and Peggy Fleming. The Blades Of Glory DVD, Blu-ray and HD DVD presentations feature an avalanche of bonus material including "Return to Glory: The Making of Blades", "Celebrities on Thin Ice", "Cooler Than Ice: The Super-Sexy Costumes of Skating", "Arnett & Poehler: A Family Affair", "20 Questions with Scott Hamilton", "Hector: Portrait of a Psychofan", deleted scenes, a gag reel, alternate takes, a music video and more. Please visit http://www.bladesofglorymovie.com for more information.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation, a unit of Viacom (NYSE:VIA, VIA.B ), a global entertainment company that produces and distributes filmed entertainment through the Paramount Motion Picture Group. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks SKG, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.