Leading global consumer research and consulting firm OTX (Online Testing eXchange) has announced the latest findings for the new fall season measuring awareness, intent to view, and buzz for hundreds of new programs and events on both broadcast and cable.
With more than six weeks until the official start of the fall season, the data suggests that NBC's Bionic Woman
and ABC's Cavemen
are generating the most awareness, interest and buzz. CBS' Cane
and FOX Network's "Next Great American Band" are also emerging as top shows on key metrics.Top 10 New Shows on Awareness:
Kid Nation (CBS)Pushing Daisies
Next Great American Band (FOX)K-Ville
(NBC)The Big Bang Theory
Reaper (CW)**Gossip Girl
**indicates tie for 10th placeTop 5 New Shows on Intent to View (Will Definitely Watch):
Bionic Woman (NBC)
Kitchen Nightmares (FOX)Private Practice
Pushing Daisies (ABC)*
Kid Nation (CBS)*
Next Great American Band (FOX)*
The Big Bang Theory (CBS)*
Top 5 New Shows on Buzz:
Bionic Woman (NBC)
Kid Nation (CBS)
Pushing Daisies (ABC)
Kitchen Nightmares (FOX)*
Private Practice (ABC)*
TV Dailies polls over 3100 people ages 13-64 each week. The most recent results for the new fall broadcast programs on critical measures of "awareness", "intent to view", and "buzz" among Adults 18-49 are featured above.
As the TV landscape continues to expand and fragment, marketing campaigns for new shows are getting more complex and more creative," said Bruce Friend, President, Media and Entertainment Insights for OTX. "Broadcast and cable networks can no longer look at just one metric, awareness, to gauge potential new show success. In addition to awareness, viewing intent (if, when, and how they intend to view new shows), the intensity level of viewing interest, buzz and program appeal are also critically important drivers of program viewing success, and TV Dailies measures all of these indicators on an ongoing basis."
OTX also measures if the buzz for a new TV show is positive, neutral, or negative.