Motley Crue frontman Vince Neil is following in rocker Sammy Hagar's footsteps by becoming a tequila tycoon. Neil launched his Vince Neil's Tres Rios beverage in Massachusetts earlier this month.

The Smokin' In The Boys Room singer added his name to the brand after becoming a fan of the Guadalajara, Mexico tequila.

He says, "It's just good stuff... I like tequila."

But the rocker is keen to promote a don't-drink-and-drive message as he promotes his new tequila brand after an alcohol-related car accident he was involved in back in 1984 left Hanoi Rocks star Nicholas Dingley dead.

Neil says, "I don't endorse drinking and driving. I endorse driving responsibly. I made a tragic mistake that cost one of my dear friends his life."

-Motley Crue Pictures

(This news article provided by World Entertainment News Network)