LOS ANGELES – Taking Back Sunday
, the New York-based melodic hardcore quintet, released Louder Now
on April 25, 2006 and it skyrocketed to Number Two on Billboard's Top 200 chart a week later, scanning more than 157,000 copies. Now gold-certified, Louder Now
has led to multiple sold out U.S. headlining arena tours. Taking Back Sunday has established itself as a pioneering leader and industry role model on the issue of global warming. The band has implemented a set of sustainable standards to all of its tours, such as tour bus and venue recycling programs, organic cotton merchandising alternatives, tree planting and carbon offsetting programs and messaging campaigns to its fans on ways they can fight global warming.
"We all have our own beliefs, but I really feel that the issue of Global Warming is not a political issue up for debate. It's strictly a case of our survival in the near future, and it is proven scientific fact," said Fred Mascherino, lead guitarist for Taking Back Sunday. "The truth is that the more we know the more hope we all have."
Mascherino added: "Our actions can directly help to change the course of the climate problem. Making small changes in your life can add up and make a big difference. That is what makes Live Earth monumental. The fact that all of these people around the world are coming together to make this statement gives me hope. It's not just a grassroots fable anymore. It's reaching all of us. It's not everyday that the people on all 7 continents unite for one event. I think it's an extremely appropriate measure for what we're up against and the message it sends out is that it involves ALL of us, so let's ALL get involved." Keith Urban
, the Australian country singer-songwriter and musician, has enjoyed immense success in the United States over the last decade, with two of his albums, Be Here (2004) and Love, Pain & the Whole Crazy Thing
(2006) reaching #1 on the U.S. Billboard 200 albums chart. In 2004, Urban was the first non-American to win a Country Music Award for Male Vocalist of the Year, an honor he has received for three years in a row. In 2006, Urban won the Grammy for Best Male Country Vocal Performance for "You'll Think of Me".
"Live Earth is about engaging a mass movement of people to take action against the climate crisis," Live Earth Founder and Producer Kevin Wall said. "The addition of popular music acts like Keith Urban and Taking Back Sunday will help us reach millions more people across the globe with the Live Earth message."
Live Earth is a monumental music event that will bring together more than 2 billion people on July 7, 2007 to combat the climate crisis. Live Earth will stage concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg, and Hamburg, and will feature more than 150 of the world's best music acts – a mix of both legendary music acts like The Police
, Bon Jovi
with the latest headliners like Kanye West
, Kelly Clarkson
, Black Eyed Peas
and Jack Johnson
Live Earth's 24 hours of music across 7 continents will deliver a worldwide call to action and the solutions necessary to answer that call. Live Earth marks the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the concerts globally. Former Vice President of the United States Al Gore
is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.
Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Hamburg will be streamed live at http://liveearth.de.msn.com
. MSN's 39 localized web portals worldwide attract 465 million monthly users.
smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. smart responds to environmental demands with innovative, technologically sound solutions and as a result produces positive and credible answers to the question of ecological driving.
Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.
Live Earth is partnering with companies on a local level who share the commitment to helping people live a more energy efficient lifestyle. PepsiCo, an Official Partner of Live Earth, is committed to making a difference with eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better. Esurance, the direct-to-consumer personal auto insurance company, joins Live Earth as an Official Sponsor and is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents.
Live Earth New York will feature the following acts live on stage:AFIAkonAlicia Keys Bon JoviDave Matthews BandFall Out BoyJohn Mayer Kanye WestKeith UrbanKelly ClarksonK.T. TunstallLudacrisMelissa EtheridgeRoger WatersSmashing PumpkinsTaking Back SundayThe Police