LOS ANGELES (June 26, 2007) – Live Earth organizers today revealed the line-up of popular music artists who will be performing at the Brazil leg of the 7-continent, 24-hour Live Earth concerts on July 7, 2007. Brazil is the only country hosting a Live Earth concert that is entirely free and open to the public, and producers expect the concert being staged on the famed Copacabana Beach will draw over a million people.
The 24-hour Live Earth concert series will begin in Sydney, Australia and continue across all 7 continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; Hamburg, Germany; London, United Kingdom; and Rio de Janeiro, Brazil, before concluding at New Jersey's Giants Stadium in the United States.
Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the concerts globally. Live Earth will bring together more than 150 of the world's top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action by corporations and governments to turn the tide on global warming.
"Music is an international language that has the power to move people," Wall said. "Live Earth's 24 hours of music spanning all 7 continents will move people in every corner of the planet to take action against global warming."
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.
"Live Earth is taking place across all seven continents because the climate crisis affects us all – and all of us must be a part of the solution," Gore said. "Live Earth will engage individuals, corporations and governments to take action against the climate crisis."
Live Earth Rio de Janeiro is supported locally by Banco Itaú and Rio de Janeiro City Hall, among others. The concert will be broadcast on TV Globo, Brazil's largest television network and Live Earth's official network for Brazil. Live Earth Rio de Janeiro is also supported by Brazilian Forum of NGOs and Social Movements for the Environment and Development (FBOMS), WWF Brazil, United Nations Development program (UNDP) Brazil, Friends of the Earth Brazilian Amazonia and REBRAF: The Brazilian Agroforestry Network, Live Earth's official local NGO partners.
"The commitment to sustainability is part of the Itaú Vision and it is translated by strategies and actions linked to socio-environmental responsibility. Our support is aligned with Itaú's philosophy of stimulating the discussion about the future of our Planet and the new generation," Banco Itaú Vice-President Antonio Matias.
"Rio de Janeiro reaffirms its position as an icon city in the America by supporting and being one of the host cities of Live Earth, important peace manifesto that aims to increase the conscience about global warming," Ruben Medina, Brazilian State Tourism Secretary.
Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Rio de Janeiro will be streamed live on 7.7.07 at http://liveearth.br.msn.com. MSN's 39 localized web portals worldwide attract 465 million monthly users.
smart is the world's only automaker serving as an Official Partner. Unlike any other vehicle, the new smart fortwo combines a modern, individual lifestyle with environmental protection by setting the standard in urban mobility and offering the lowest CO2 emission of any vehicle on the market. smart responds to environmental demands with innovative, technologically sound solutions and as a result produces positive and credible answers to the question of ecological driving.
Philips, as the world's leading lighting supplier, joins Live Earth as an Official Partner. Philips was the first to introduce the energy saving light bulb in 1980 and has put environmental product improvement at the heart of its business with its EcoDesign program since 1994, increasing its green product range year by year.
Live Earth is partnering with companies on a local level who share the commitment to helping people live a more energy efficient lifestyle. PepsiCo, an Official Partner of Live Earth, is committed to making a difference with eco-friendlier packaging, energy and water conservation and waste reduction. It's all part of PepsiCo's commitment to Performance with Purpose -- to do better by doing better. Esurance, the direct-to-consumer personal auto insurance company, joins Live Earth as an Official Sponsor and is the latest extension of Esurance's efforts to conserve energy and preserve the planet's precious resources. For more than seven years, Esurance policyholders have helped save thousands of trees by buying their auto insurance online and using electronic documents. The Absolut Spirits Company, an official Live Earth partner, is working to reduce its carbon dioxide impact by focusing on sustainable agriculture, reducing impact on climate change and optimizing use of natural resources as mandated by V&S Group, the parent company of ABSOLUT Vodka and one of the leading international spirits companies.
Control Room has produced and distributed more than 60 concerts since its founding in 2005 featuring Beyonce
, Green Day
and The Rolling Stones
, among others.
For more information, visit www.liveearth.org
Live Earth Rio de Janeiro will feature the following acts live on stage:
Jorge Ben Jor
Vanessa Da Matta