MTV Introduces YoMomma.TV And ShortCircuitz.MTV, Letting Viewers Step Into The Trash-Talking Ring
MTV: Music Television introduced two new user-generated destinations – YoMomma.TV and ShortCircuitz.MTV.com – where viewers can upload videos of themselves dishing out their best Yo Momma jokes or starring in their own parodies of anything and everything, inspired by those they have seen on the Nick Cannon created sketch comedy show, Short Circuitz. The best user-generated videos will make their way into upcoming episodes of both series on-air. Yo Momma airs on MTV Mon.- Fri. at 6:30pm ET/PT, and the new and improved "Short Circuitz" hits the air Thursday nights at 10:30pm ET/PT, following the new season of "Wild N' Out" at 10pm ET/PT.
"With YoMomma.tv and ShortCircuitz.MTV.com, we're giving our viewers a chance to see themselves on-air and commune with other fans who share a passion for dissin' others or creating parodies of the most seminal moments in pop culture today," said Brian Graden, President of Entertainment for MTV Networks' Music Group. "This parallel online and on-air experience reflects our unique ability to use the combined power of our TV brand and digital assets to create one unified experience that ultimately drives deeper engagement with the MTV brand and its franchises."
The new Yo Momma and Short Circuitz sites come on the heels of the recently announced Real World Casting site (www.RealWorldCasting.com). Since May 2, almost 16,000 viewers have submitted themselves to vie for a coveted spot as a house member in an upcoming season of "The Real World." UGC was also at the heart of last weekend's "2007 MTV Movie Awards." MTV, in conjunction with Yahoo! Movies and Mark Burnett Productions, crowned Andy Signore from Ambler, Pennsylvania as the first-ever UGC "Best Movie Spoof" category winner. More than 400 full-length, intricate movie spoofs were submitted by viewers spoofing a variety of dramas and comedies with more than 2 million people viewing the spoofs online and choosing Signore's "United 300" as the best.
At YoMomma.tv, viewers can create their own personal profiles, or enter the famed "Battle Ring," instantly squaring off with others to deliver the best Yo Momma jokes. The winning jokes – as determined by the community – will be incorporated into forthcoming episodes of 'Yo Momma.'
Though YoMomma.tv is designed to offer the largest catalog of Yo Momma jokes online, an innovative viral application will let viewers share their best – or harshest – repertoires with others. Viewers can superimpose their headshot on top of a virtual jokester, speak all that's on their mind, and then email their creation to friends, embed it on their own blogs or Web sites, or let it just live on their computer.
The new season of 'Yo Momma,' takes its game to Atlanta this season, combing neighborhoods for the most original and skilled clowners who rumble, street-corner style, in each hood. To jack up the stakes this season, celebrity guests – including the Ying Yang Twins, Bow Wow and Jermaine Dupri – will make special appearances and help decide the weekly victors.
Short Circuitz, the ultimate TV parody destination show, extends its reach online with the introduction of ShortCircuitz.MTV.com. Every week, Nick Cannon and the show's producers will select user-generated submissions and feature them on-air. In addition to national exposure alongside today's hottest sketch players, featured viewers take home a cool thousand dollars to help them get started on their next project.
Featuring a hilarious, rapid-fire collection of fake TV shows, phony news reports, off-the-wall commercial spoofs, and parodies of anything and everything else on TV, "Short Circuitz" is sketch comedy for and by the next generation of comedy fans. The brainchild of Nick Cannon, each episode of "Short Circuitz" features user generated TV parody sketches posted on shortcircuitz.mtv.com and selected by Nick and his producers. Just as YoMomma.tv will catalog the world's best Yo Momma jokes, ShortCircuitz.MTV.com will become the ultimate collection of online parodies, and will feature every Nick Cannon parody that ever aired.
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