CW Kicks Off Its Second Season With Six New Series
On Wednesday nights, the network's top-rated series, America's Next Top Model, showed double-digit growth last season and was the number one show in the timeslot with women 18-34. America'S Next Top Model will return in its successful 8:00-9:00 p.m. slot, followed by the premiere of the new drama Gossip Girl from 9:00-10:00 p.m. From "The O.C." producers Josh Schwartz and Stephanie Savage, Gossip Girl is based on the best-selling young-adult book series of the same name. The show features an ensemble cast of new and veteran actors, including Blake Lively and Leighton Meester, and focuses on the struggle for social supremacy among teens from both sides of the tracks in a posh Manhattan prep school. The fun, sexy and dramatic hour is a perfect companion piece for TOP MODEL'S strong female audience, making Wednesday "Girls Night In" on The CW.
Stability is the key on Thursday and Friday nights. Smallville and Supernatural deliver a good mix of male and female viewers. On Friday, the wildly popular Friday Night Smackdown! rules the night with two hours of original wrestling extravaganzas 52 weeks a year. SMACKDOWN! was last season's number-one show in male viewers, giving the network a lock on young men on the night leading into the weekend.
Sundays will kick off the 7:00-8:00 p.m. hour with two new reality shows. At 7:00 p.m., CW Now will premiere as the ultimate source for everything hip, hot and happening in youth culture. From the producers of the entertainment magazine show "Extra," CW NOW utilizes eye-catching graphics and visuals in a fast-paced mix of celebrity gossip and current fashion and lifestyle trends. Advertisers can participate by incorporating their brand into the fabric of the show, expanding on the network's success last season with content wraps. At 7:30 p.m., The CW is turning couch potatoes into mouse potatoes with Online Nation, a series that takes the best of the web's user- generated video and makes it available to television audiences. At 8:00 p.m., the new family drama Life Is Wild brings the beauty and drama of Africa to television. The show will be filmed entirely in South Africa, with a diverse cast of American, British and South African actors, and will feature film-quality production values. Life Is Wild is the story of a dysfunctional blended family from New York who moves to a rural South African town and finds they must rely on each other more than they ever did back home. The 9:00 p.m. hour will continue last season's successful strategy of an encore presentation of America'S Next Top Model.
The popular Monday night comedy line-up returns with three favorites and one new series. From 8:00-8:30 p.m., the critically acclaimed Everybody Hates Chris returns with a first-time ever guest appearance by the show's co-creator and executive producer, Chris Rock. Everybody Hates Chris provides the perfect lead-in for the ground-breaking new fish-out-of-water comedy Aliens In America, about a 16-year-old Wisconsin boy, Justin Tolchuk (Dan Byrd), whose mother decides to improve his social status at school by importing an exchange student to be his friend. When the student turns out to be a Pakistani Muslim teenager named Raja (Adhir Kalyan), issues of diversity, tolerance and coming of age in America take center stage in this sweet and insightful comedy.
The Monday comedy block continues with Girlfriends and The Game, the two highest-rated scripted shows on television among Africa-American adults and women 18-34, helping to make The CW the number one-rated programming option for African-American viewers on Monday nights.
On Tuesdays at 8:00 p.m., the hit reality series Beauty And The Geek, from executive producers Ashton Kutcher and Jason Goldberg, will return with a new crop of beauties and geeks in this funny and poignant social experiment competition. The devilish new drama Reaper will follow at 9:00 p.m. With executive producers Michelle Fazekas, Tara Butters, Mark Gordon, Deb Spera, Tom Spezialy and executive producer/director Kevin Smith, this humor-filled adventure is the story of a slacker named Sam (Bret Harrison) who learns that his parents accidentally sold his soul to the devil before he was born, forcing him into a new life as the devil's bounty hunter. Ray Wise plays Satan, and Tyler Labine plays Sam's best friend Bert "Sock" Wysocki.
In a strategy designed to give producers time to make a significant creative change, the hit drama One Tree Hill will be held until midseason. When it returns, the story will have advanced four years and the characters will have already graduated from college. Online digital diaries will premiere in the fall, allowing fans to learn what happened during the college years, and will lead into the midseason series return.
Midseason reality series include a second season of the popular Pussycat Dolls Present, which averaged eight-million viewers a week in its premiere season, along with two new reality concepts. On Farmer Wants A Wife, a real-life farmer will search for a wife from the big city, and on Crowned: The Mother Of All Pageants, mother/daughter teams must work together to win a beauty pageant. The three reality shows will enable the network to schedule original reality series in key time periods over the entire season.
Following is The CW's 2007-2008 primetime schedule, a night-by-night breakdown and accompanying details on all the programs.
THE CW's 2007-2008 PRIMETIME SCHEDULE
8:00-8:30 PM EVERYBODY HATES CHRIS
8:30-9:00 PM ALIENS IN AMERICA (New Series)
9:00-9:30 PM GIRLFRIENDS
9:30-10:00 PM THE GAME
8:00-9:00 PM BEAUTY AND THE GEEK
9:00-10:00 PM REAPER (New Series)
8:00-9:00 PM AMERICA'S NEXT TOP MODEL
9:00-10:00 PM GOSSIP GIRL (New Series)
8:00-9:00 PM SMALLVILLE
9:00-10:00 PM SUPERNATURAL
8:00-10:00 PM FRIDAY NIGHT SMACKDOWN!
7:00-7:30 PM CW NOW (New Series)
7:30-8:00 PM ONLINE NATION (New Series)
8:00-9:00 PM LIFE IS WILD (New Series)
9:00-10:00 PM AMERICA'S NEXT TOP MODEL (Encore Presentation)
8:00-8:30 P.M. "EVERYBODY HATES CHRIS"
8:30-9:00 P.M. "ALIENS IN AMERICA" (New Comedy)
Justin Tolchuk (Dan Byrd) is a sensitive, lanky 16-year-old just trying to make it through the social nightmare of high school in Medora, Wisconsin, with the help of his well-meaning mom Franny (Amy Pietz), aspiring-entrepreneur dad Gary (Patrick Breen), and his popular sister Claire (Lindsey Shaw), who is sweetly unaware of how good-looking she is. When Franny signs up for the school's international exchange student program, she pictures an athletic, brilliant Nordic teen who will bestow instant coolness on her outsider son. However, when the Tolchuk's exchange student arrives, he turns out to be Raja Musharaff (Adhir Kalyan), a 16-year-old Pakistani Muslim. Despite the cultural chasm between them, Justin and Raja quickly develop an unlikely friendship that just might allow them to navigate the minefield that is contemporary high school. It's going to be a very interesting year for Raja, Justin, his family and the entire population of Medora.
9:00-9:30 P.M. "GIRLFRIENDS"
9:30-10:00 P.M. "THE GAME"
8:00-9:00 P.M. "BEAUTY AND THE GEEK"
9:00-10:00 P.M. "REAPER" (New Drama)
For the first 20 years of his life, Sam (Bret Harrison) wondered why his parents went so easy on him. Whether it was school, sports or career choices, Sam's mom (Allison Hossack) and dad (Andrew Airlie) always let him get by with the least possible effort, while at the same time pressuring his younger brother Keith (Kyle Switzer) to excel. As a result, Sam skipped college, took a dead-end job and now wastes endless hours playing video games and wishing he had the guts to ask out his pretty co-worker, Andi (Nikki Reed). Everything in his slacker world changes the day Sam turns 21 and discovers the ungodly reason his parents let him slide: they sold his soul to the devil before he was born. Satan himself (Ray Wise) drops by to personally explain that Sam must now serve as his bounty hunter, tracking down evil souls that have escaped and returning them to Hell. At first, Sam refuses to accept his bizarre fate, but after getting just a glimpse of Satan's temper, Sam realizes that breaking a deal with the devil has consequences that are very, very bad. Armed with a constantly changing series of vessels - starting with a Dirt Devil mini-vacuum - to collect the escapees, Sam immediately finds that the work is dangerous and frightening, even with the goofball help of his friends and fellow slackers, Bert "Sock" Wysocki (Tyler Labine) and Ben (Rick Gonzalez), along with Sock's former-girlfriend-turned-paralegal, Josie (Valarie Rae Miller). Still, as weird and scary as his life has become, Sam is surprised to find that he somehow feels good about his newfound "mission" - removing evil-doers from the world and sending them back where they belong. With his friends and his trusty vessel-of-the-week at his side, Sam is ready to face his destiny as the Reaper.
8:00-9:00 P.M. "AMERICA'S NEXT TOP MODEL"
9:00-10:00 P.M. "GOSSIP GIRL" (New Drama)
The privileged prep school teens on Manhattan's Upper East Side first learn that Serena Van Der Woodsen (Blake Lively) is back in town the way they learn all the important news in their lives - from the blog of the all-knowing albeit ultra-secretive Gossip Girl. No one knows Gossip Girl's identity, but everyone in this exclusive and complicated vicious circle relies on her text messages for the latest scoop. Serena's closest friend, Blair (Leighton Meester), is just as surprised as everyone else to find that Serena has suddenly ended her self-imposed exile to boarding school and returned to Manhattan. The tension between Blair and Serena isn't lost on Gossip Girl, who is determined to uncover and fuel any and all scandals. Does it involve Serena's brother Eric (Connor Paolo), Blair's boyfriend Nate (Chace Crawford, "The Covenant") or Nate's buddy Chuck (Ed Westwick)? Maybe it has something to do with Dan (Penn Badgley, "John Tucker Must Die") and his sister Jenny (Taylor Momsen), whose middle-class background keeps them on the fringes of this exclusive clique. Even the parents - from Serena's mother Lily (Kelly Rutherford), a former ballerina/rock-groupie, to Nate's high-powered father Howie "The Captain" Archibald (Sam Robards), to Dan and Jenny's dad Rufus (Matthew Settle), a former rocker turned art gallery owner - are aware that their sons and daughters are constantly checking their Sidekicks to read Gossip Girl's latest sightings and overheard tidbits. Overriding all the shifting friendships, jealousies and turmoil in this wealthy and complex world, the central mystery remains -- Who Is Gossip Girl?
8:00-9:00 P.M. "SMALLVILLE"
9:00-10:00 P.M. "SUPERNATURAL"
8:00-10:00 P.M. "FRIDAY NIGHT SMACKDOWN!"
7:00-7:30 P.M. "CW NOW" (New Reality Series)
CW NOW blends news and entertainment to create the ultimate source for everything that's hip, hot and happening right now in the world of young adults. With a team of experts focusing on the topics and trends that appeal specifically to The CW generation, this new series will feature informative and entertaining reports on the hottest fashions, the coolest music, the must-see movies and the must-have gadgets and technology. CW NOW will be everywhere young adults are: from cyberspace profiling the best of the web, to hitting the streets and getting inside the most popular hotspots. With young adults' insatiable appetite for all things celebrity, each episode will report on the latest news and gossip from inside the glitz and glamour of Hollywood. Moving at a rapid-fire pace and utilizing eye-catching graphics and visuals, CW NOW fits perfectly with the on-demand lifestyle of adults 18-34.
7:30-8:00 P.M. "ONLINE NATION" (New Reality Series)
Young adults have taken their quest for fame into their own hands as the amount of user-generated entertainment continues to explode across the internet. Now The CW is giving them a nationally televised stage to show off what they've got. ONLINE NATION scours the nearly infinite number of websites, blogs and user-generated materials on the internet to find the best, the hottest, the unique and sometimes, the flat-out bizarre, and presents it on The CW audience's other favorite screen: the TV screen. This fun, irreverent weekly series features everything and anything that has captured the attention of the online world, from the most popular sites to the addictive viral videos being shared by millions, to insights from the digital tastemakers. Born of the internet and tailored specifically for this generation, this series also features an innovative interactive element as viewers will be able to see what others are saying and communicate with them live on the air. The CW is turning mouse potatoes into couch potatoes by putting all the greatest internet clips in one ready-to-use package.
8:00-9:00 P.M. "LIFE IS WILD" (New Drama)
Katie Clarke (Leah Pipes) may never forgive her veterinarian father, Danny (Brett Cullen), for dragging their entire blended family out of New York City to spend a year living in a broken-down lodge called The Blue Antelope in a game reserve deep inside South Africa. Everyone in the family, including Katie's 11-year-old brother Chase (K'sun Ray), Danny's second wife Jo (Judith Hoag), her rebellious teenage son Jesse (Andrew St. John) and 7-year-old daughter, Mia (Mary Matilyn Mouser), is sure Danny has lost his mind. But Danny's reasons go beyond his desire to keep his troubled family together while making a difference in the lives of the people and animals of South Africa: his deceased first wife Claire grew up at The Blue Antelope and it's still home to her reclusive father Art (David Butler). After just a few days in South Africa, the family has already encountered an injured lioness, a lost cub, and a gentle giraffe. They've also met a few locals, including a handsome young Brit, Oliver Banks (newcomer Calvin Goldspink) and his twin sister Emily (newcomer Tiffany Mulheron), whose father Colin Banks (Jeremy Sheffield), runs a safari business for wealthy tourists, and Tumelo (newcomer Atandwa Kani), a teen who dreams of becoming a veterinarian. While they are definitely outsiders, Katie and the rest of the family are nevertheless beginning to love the breathtaking vistas of the bush country and the vibrant culture enveloping them. A year in this strange but beautiful place might not be so bad after all.
9:00-10:00 P.M. "AMERICA'S NEXT TOP MODEL" (Encore Presentation)
"ONE TREE HILL"
"CROWNED: THE MOTHER OF ALL PAGEANTS" (New Reality Series)
Judges Carson Kressley ("Queer Eye for the Straight Guy"), former Miss U.S.A. Shanna Moakler ("Dancing with the Stars," "Meet the Barkers"), and television personality Cynthia Garrett referee an eight-episode competition that dares to pit mother/daughter teams against each other in a no-holds-barred beauty pageant. Crowned: The Mother Of All Pageants explores one of the most emotional and volatile relationships as mothers and daughters from all walks of life must compete together ?? and against other mother/daughter teams ?? in order to win. Faced with challenges that focus on preparing them for the pageant show finale, the women will have to brand a 'style' for their mother/daughter team via clothing and swimwear, create ways of expressing a point of view about issues in the world, and practice for the big pageant dance number. Not only do good looks, talent and a penchant for world peace have to run in the family, each team must also have patience, teamwork and a healthy sense of humor. In the end, one mother/daughter team will be "crowned" the winner and will receive a valuable prize package, including a $100,000 cash award, and, of course, a fabulous pair of tiaras.
"FARMER WANTS A WIFE" (New Reality Series)
The CW cultivates romance a là "Green Acres" with Farmer Wants A Wife, a comedic reality series designed to help one farm boy find the city girl of his dreams. Based on the hit British format, this first U.S. version will find a charming, hard-working farmer who is happy with his life but lacking romance and wondering if he might find happiness with a woman from the city. The show's producers will search the nation's cities to select a group of 10 women who have had it with bad dates in the big city and are open to making a big change. The group will consist of women looking for an escape from the hustle and bustle of the city and wondering if a country man with country values might offer a more attractive lifestyle. Farmer Wants A Wife will bring these city women to the country farmer. The ladies will have to impress him with their heart and their newfound "love" of the country life, or they'll be sent back to the city. Are these city girls ready for the realities of life and work on a farm - driving a tractor, taking care of very large farm animals and attending bingo night? Through a series of challenges, group activities, shocking eliminations and cozy dates, 10 fast-lane women will see how they match up with a back-roads guy on the path to true love.
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