British singer Lily Allen brought her unique style to the high street last night at the launch of her own fashion line in London. The star's collection of dresses, jewelry and shoes, called Lily Loves, hit the shelves of clothes chain New Look today. (click for photos)

And at a launch party yesterday, Allen took the opportunity to promote her range over that of celebrity rival Kate Moss, whose Topshop collection had its U.S. premiere at New York store Barney's the same evening.

Allen tells MTV, "Kate Moss' range is great; it's just not for people like me.

"Fashion can be fun and for everybody, it doesn't have to be for tiny little sticks."

- Photos from the 'Lily Loves' launch
- More Lily Allen Pictures
- Kate Moss Pictures

(This news article provided by World Entertainment News Network)