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Electronica Meets Pop On Svoy's 'Eclectric'; Check Out Two Tracks Here

May 9th, 2007 12:45pm EDT
SvoyNew York-based Svoy was born in a small port city in the Russian Far East and has let music lead him on an incredible journey, from the late night piano musings of his next door neighbor, to the Russian Academy of Music to study with the legendary and beloved Russian bebop pianist Igor Bril. Music had a larger plan for Svoy, however, and he was offered a scholarship to Boston's Berklee College of Music and it was there that Svoy found his true musical calling. Svoy jokes, "I entered Berklee as a Jazz pianist and left as a Pop Electronica artist. I think a lot of my professors won't forgive me for that."

It was also at Berklee that Svoy began recording original compositions. Fascinated with many different styles of music, including electronica, R&B and rock, and influenced by artists ranging from Boards of Canada and Prefuse 73 to Me'Shell NdegeOcello and Maxwell, he embraced each influence when writing and producing his new songs.

In 2002, while still in school, he won the BMI Pete Carpenter Fellowship Film Music Competition and spent six weeks studying with the renowned TV composer Mike Post (NYPD Blue, Hill Street Blues, L.A. Law and Law and Order) at his studio in Hollywood. Further affirmation came in his winning of the 2004 BMI John Lennon Songwriting Competition in New York, presented by Yoko Ono.

SvoyArmed with his recent achievements and his collection of songs titled Eclectric all written, performed and produced by Svoy, he sent a copy to record label Rendezvous Entertainment and within 2 weeks, got a response back from VP of A&R, Frank Cody. "Svoy is a one-of-a-kind singer/songwriter who uses the palette of electronica to create a vivid, colorful landscape. The melodies are wrapped in complex harmonies and rhythms. The lyrics are often unexpected. We're fortunate to have him in the Rendezvous family," Cody states.

Look for Svoy touring locally in the Northeast this spring with a West Coast tour coming this summer.

Listen:
Driving Away: Windows | Quicktime

Cared More: Windows | Quicktime

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