Universal Motown Records Group (UMRG) has now tapped Palo Alto-based Mozes to power a number of mobile marketing initiatives. The push involves about sixty Universal Motown artists, including Akon, Blue October, Hinder, Godsmack and Mya. The roster will use messaging concepts from Mozes technology to deliver contests, offer freebies like artist wallpapers, and keep fans up-to-date on shows and album releases. Speaking on the new capabilities, Universal Republic recording artist Baby Boy Da Prince pointed to a "fun and interactive way to communicate in real-time" with fans, something that is increasingly important in a densely crowded media landscape. "I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos," Baby Boy continued.

Baby Boy da Prince is currently shooting the video for his second single, "Naw Meen" featuring Mannie Fresh, in his hometown of New Orleans. The video will feature a cameo from Mannie Fresh. Also appearing in the video will be the winner of the Clear Channel "Be In Baby Boy's Next Video" contest, which received over 18,000 entries.

Out of the West Bank of New Orleans comes the Prince of The City…Baby Boy da Prince. His career began at the age of 16 opening up for No Limit Records artist Choppa. Baby Boy created a name for himself in New Orleans with a lavish on stage performances and catchy feel good records.

Then in 2004 he stepped from behind the scenes and into the spotlight hooking up with a local management company, Bosshogg Entertainment (B.G., Juvenile, Choppa). After years of hard work, Bosshogg Entertainment inked a deal with indie label Extreme Entertainment.

Baby Boy hit the road in early 2005 to spread his music and fan base further outside of New Orleans. He went on tour opening for platinum acts, Juvenile, Paul Wall, 50 Cent, and many more. Then in August 2005 Baby Boy's world came crumbling down as New Orleans was hit by Hurricane Katrina. Throughout the ordeal he vowed that he would get his life together and continue his dream of becoming one of Hip-Hops newest stars. Living in a FEMA trailer, Baby Boy began writing new material for his upcoming album. He continued to do shows in New Orleans to show his fans support.

In 2006 Q93 in New Orleans began to play his hit single "The Way I Live". The single became an instant hit and in 3 weeks was the number 1 record at the station. Baby Boy had reached a new plateau and proved that his music could perform with the best artists in the country. The buzz in the city started to spill over and major labels began to take notice. Universal Republic Records jumped on the opportunity and signed Baby Boy as their premiere Hip Hop act.

Baby Boy's hard work and dedication brought him out of the trials and tribulations that affected him throughout his career. His music is a testament to the revival of New Orleans and the people who live in it.

Naw Meen (audio)
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The Way I Live - (Original Version)
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Real Audio

(This news article provided by World Entertainment News Network)