Feel the intense rush of taming a two-thousand-pound beast in the adrenaline-filled film Rank, charging to DVD April 3 from Genius Products. The action-packed film debuted in front of a roaring crowd at SXSW in 2006, bringing into focus the gritty reality of competitive bull riding for the first time ever.

Bulging with heart-pounding excitement, the Rank DVD puts viewers directly into the saddle for the action-packed ride of their lives as they follow the three top bull riders competing for the world championship. The DVD is a must-have for thrill-seekers everywhere, with additional bonus material including "Bull Riding Sessions," "The Unseen Hand: Recording the Music for Rank," and film commentary.

Take a ride from ranch to the arena to experience the fascinating struggle of the three highest ranking bull riders competing for the title of PBR World Champion. The contenders, Mike Lee, a 21-year old born-again Christian, Justin McBride, a third generation bull rider and 38-year old South American veteran Adriano Moraes, come together to fight for the title of World Champion and $1,000,000. This film brings the gritty reality of this popular and hazardous sport into focus for the first time - from preparations, to rides and severe injuries to the ultimate victory for one.