Girls Gone Wild creator Joe Francis is turning his soft porn DVD empire into a new restaurant business. Francis, a former boyfriend of Paris Hilton, plans to open diners in Cancun and Cabo San Lucas, Mexico by the end of 2007.

The "sex sells" entrepreneur insists the dining experience will be fun and sexy. He tells the Los Angeles Business Journal, "You'll be comfortable going in there, but you're gonna get a Girls Gone Wild experience."

And Francis has big plans to take the new venture international. He adds, "In some countries, we'll do topless optional at night."

(This news article provided by World Entertainment News Network)