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Season 3 Of 'The Andy Milonakis Show' Set To Premiere Via Digital Distribution

March 20th, 2007 12:00pm EDT
Andy MilonakisAndy Milonakis is returning to his digital roots for the launch of the upcoming third season of "The Andy Milonakis Show," which will premiere on a wide variety of digital platforms - including iTunes Store, Amazon Unbox, AOL Video, MTV Mobile, MTV On Demand, MTV2.com, Wal-Mart Video Downloads and Xbox LIVE Marketplace for Xbox 360 - all prior to the show's on-air MTV2 debut on April 27.

This digital premiere and programming strategy is a first for MTV. Milonakis, who was originally discovered and became an overnight sensation on the internet, is a perfect fit for this strategy as it taps into and utilizes the power of the web and the show's extremely savvy fan base.

Inspired by the original digital shorts Andy created on his way to becoming an internet phenomenon, "The Andy Milonakis Show" explores what it's like to live inside of his crazy head.

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