British soul star Joss Stone is the face of a new online People For The Ethical Treatment of Animals (PETA) ad aimed at turning music fans into vegetarians.

The singer's new ad launches today - a week before her new album, Introducing Joss Stone, is released.

In the ad, available at PETA's youth offshoot peta2's website, Stone poses with a chicken beside the tagline, "I'm a singer, a songwriter, a performer, and a human being accepting of all sizes, shapes, colours, and species. I am Joss Stone, and I am a vegetarian."

The singer has been vegetarian since birth and was voted the World's Sexiest Vegetarian in a 2005 peta2 poll.

She says, "I wanted to do the shoot because I feel there is no need to cause another living thing pain or harm. There are so many other things we can eat. I have never eaten meat in my life, and I'm five feet 10 inches and not exactly wasting away. A wise man once said, 'Animals are my friends and I'm not in the habit of eating my friends.' That is exactly how I feel."

- Joss Stone pictures

(This news article provided by World Entertainment News Network)