Movie hunk Heath Ledger has teamed up with singer/songwriter Ben Harper to start new music label Masses Music Co.

Ledger unveiled the label's first act, Australian teen Grace Woodroofe, at the February 9 opening of Los Angeles lounge Edison.

A source tells American publication US Weekly the Brokeback Mountain star personally signed Woodroofe to his new label, after he "fell in love with" her voice.

Ledger is taking a hands-on approach with his new signing, and even shot her new music video.

- Heath Ledger pictures
- Ben Harper gallery

(This news article provided by World Entertainment News Network)