Reginald "Cool" Coolidge is a struggling actor, fed up with taking stereotypical African-American roles and waiting for his big break in a legitimate production. While working his day job, his ex-fiancée - and one true love - reappears after three years of silence. Discovering that it's only 36 hours until her wedding to a local lawyer, Cool embarks on last-ditch attempts to win her back. In the process, he takes on the biggest "role" of his life, while also learning the secret to mastering his craft.
The film stars Zoe Saldana
, Frankie Faison
, William Sadler
, and Dorian Missick
I've always loved films that are different. Unique. Provocative.
I've always desired to craft such a film from my own experience, with the hopes of challenging and changing an audience.
Over the course of six years, "Premium." would become the picture through which I would fulfill this dream.
"Cool" is a 28-year old black male trying to make a career out of acting while keeping roles like "Thug #1", "Murderer", and "Athlete" off the top of his resume. He lives in his mother's apartment and pumps at the gas station her boyfriend owns. He is a man-child who has yet to come-of-age, but through life, love, and career we witness the process through which his everyday struggles give way to maturity. The juxtaposition of the roles he auditions for and the real life he lives form the perfect illustration of perception vs. reality. Against this backdrop, the simple struggles in which "Cool" tries to live his life and become a man feel that much more poignant. Different. Unique. Provocative.
But it doesn't stop here, for every protagonist needs his antagonist. Enter "Charli": "Cool's" ex-fiance whom he hasn't seen in 3 years and is about to marry a successful lawyer in 36 hours. "Charli" wants nothing to do with "Cool", let alone explain the reasons behind her deserting him and moving on with her life. "Cool", however, intends to find out why and how she has been able to move on from him with such ease.
As the film unfolds, it proceeds to turn the standard love story on its head by focusing on the most important person that you do not end up with and how this person can still be the love of your life. "Cool" and "Charli" learn and mature together but unfortunately will never share their growth with one another in the same relationship again.
I have family members that have been in prison, friends that are Rhodes Scholars, and others that contemplate their lives with no solution in sight. Somewhere in the middle of this spectrum lies a depiction of the black male that remains unseen. "Premium." puts a much-needed spotlight on this world. I only hope that the conversation continues when the house lights come back on.
Writer / Director