Beyonce, Scarlett Johansson and Lyle Lovett are bringing the magic of Disneyland and Disney World to life in a series of arty new ads, snapped by celebrity photographer Annie Leibovitz.

The acclaimed photographer persuaded a host of famous friends to help her publicise Disney's Year of A Million Dreams campaign - and dressed them up as their favourite animated characters.

Beyonce conjured up Alice in an Alice In Wonderland scene, which also features Oliver Platt as the Mad Hatter and Lovett as the March Hare, while Johansson poses as Cinderella for another of the breathtaking ads.

The Lost In Translation star couldn't wait to be turned into a fairytale princess and wear a $325,000 Harry Winston crown, according to Leibovitz.

She tells America's USA Today, "Scarlett Johansson couldn't wait to put on that tiara." And Johansson admits, "It wasn't hard to coax my foot into the iconic glass slipper; it's every girl's dream."

Meanwhile, Beyonce is hoping her turn as Alice will stun her sister Solange: "It is my sister's absolute favorite (character). She doesn't know I've done it yet, so she's going to get a real trip out of seeing me."

Visit Beyonce's Starpulse Page for a gallery of photos, biography, recent and archived news, and much more!

(This news article provided by World Entertainment News Network)