9 Squared, Inc. announces the launch of The Snoop Dogg
Chronicles powered by The In Crowd. For the first time ever, users throughout North America will be able to receive promotional and personal text messages directly from Snoop Dogg to their mobile phone.
The In Crowd is a direct-to-consumer service that will be backed by a national advertising campaign including TV, print and online campaigns. The service allows subscribers to receive three text messages weekly from the celebrity of their choice. Other feature celebrity message senders include hip hop star Xzibit
, Andy Milonakis
of MTV, John Salley of "The Best Damn Sports Show Period."
Wireless carriers including Verizon, Cingular, Sprint, T Mobile, Alltel, and Dobson are on board to distribute the personalized messages to their users, resulting in the ability to reach over 150 million cell phones. 9 Squared is working directly with major and independent record labels, music publishers and entertainment agencies to build their catalog of world-class artists for the new service, The In Crowd.